Powerful ‘Thank You’ #1

Let’s kick off the week with an innovative and energizing example of the power of ‘thank you’ to enhance both acquisition and retention. A virtual symphony combining the creative use of mobile and a first-rate understanding of the importance of donor experience. This magnificent example is reported in the UK’s Independent. If you donate blood in Sweden you’ll not only receive a text message thanking you when your blood is first taken, you’ll also receive a second thank you when your blood has been used (see image below).